The A team


Chief Creative Officer

“Everyone is right, and everyone is wrong — at some point.”

If I had a boat, I would name it…


My secret power …

I could finish my food at a normal pace in front of other people and, always, at the end of it, they’d say, “I didn’t see you eat.” It has become common theory that I eat with my eyes.


If I was a member of a traveling circus, my occupation would be…

Props master. I would be useless anywhere else.


How I can help you…
  • Oversee content and creative development to ensure they are consistent re: style, quality, tone and experience.

  • Map out content and creative strategy that support our clients’ requests and needs, both short-and-long terms, while determining the platform and methods that best suit the brand’s purpose.

  • Supervise all studios (Learning, Content and Creative) and be an arbiter of best practices in messaging and style.

  • Develop standards, systems and benchmark for content creation, distribution, maintenance, retrieval, repurposing, as well as the implementation of content strategies

  • Work closely with the clients on all learning, creative and communication initiatives to ensure consistency and quality in product delivery


If there was a war with giant, carnivorous mushrooms, I would last…

Exactly 2 seconds. The first second would be spent shrieking in horror; and the second, I’d be dead.


Learning Partner

“Learning is a never-ending process.”

If I had a boat, I would name it…

Blue Lady.


My secret power …

Perseverance. No matter what the world throws at me — I keep on going.


If I was a member of a traveling circus, my occupation would be…

Jump rope artist. I was very good at it back in elementary school.


How I can help you…
  • Direct and develop programs that best suit the clients’ needs in order to create the best learning experience within the allocated budget

  • Oversee the creation of content, learning materials, collateral and other training materials that are aligned with the knowledge-sharing strategy

  • Direct training and development processes to ensure each training maintains its quality and is beneficial for the participants; as well as provide on-boarding experiences for all trainers

  • Drive and develop new programs based on demand to stay ahead of competition and to ensure our studio continues to grow


If there was a war with giant, carnivorous mushrooms, I would last…

As long as I still have the means to fight them — which, hopefully, is until the end of time.


Content Partner

“Creativity can be obtained by letting our brains dance freely.”

If I had a boat, I would name it…

Sleeping Boaty.

My secret power …

It’s a secret. I’m not telling anyone about it.


If I was a member of a traveling circus, my occupation would be…

A happy and funny clown. Or, someone who manages the group.


How I can help you…
  • Oversee the development and optimization of the studio, including our creative team

  • Develop content strategies to help clients define their business narrative and corporate identity

  • Lead the creation of first-class content, along with production processes, which include data visualization, blog, website, print publications, digital books and videos (among others)

  • Oversee an integrated content strategy, including platform or channel selection, editorial structure so that every aspect of the strategy supports the clients’ business objectives

  • Consult clients on the best strategy to boost their content as well as their content availability and visibility; including, but not limited to, their key initiatives


If there was a war with giant, carnivorous mushrooms, I would last…

Depending on the size of the mushrooms, maybe around 0.6 seconds—because I may be seen as quite a “dish”. I doubt that the mushrooms are bigger than me, so banking on the fact that they are smaller than me, I would probably last … a week.

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B/NDL Studios - a storytelling agency

The Jakarta Post Building,
3rd floor Jl. Palmerah Barat
No. 142-143 Jakarta

Phone : +62 21 5360006

Our services:
Storytelling, Business writing, Creative writing, Leadership, Content strategies, Print publications, Digital publications, Experience design, Service design, Knowledge design, Story design, Translator, Copy editor, Copywriter, Designer, Social media content management, Presentation design and development, Web content management.

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