Staying Motivated and Creative for Corporate Writers

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A small soundproof pod in our office sometimes becomes my hideout after lunch. I sit there, rubbing my forehead, trying to push through a wave of low motivation. The sameness of the week softens my energy, and I notice myself becoming less eager to take on creative tasks or explore new ideas. It shows up in my work, because I end up producing far less than usual.

I know I am not alone. Many corporate writers who handle company communications go through the same rhythm. The same message. The same campaign. The same service or product that only shifts once a quarter or once a year.

“I go through the same thing,” a friend who works at an insurance company told me. “It can feel dull because we have to keep the messaging consistent all year, but we still need to find new angles. Luckily, our campaign themes vary—from sports to environment to finance—so there’s still room to play.”

Working in a professional setting means I can’t let that boredom stay too long. I need to keep my motivation steady and my ideas moving so I can continue producing a content. So whenever my energy dips, I return to a few habits that help me find my footing again.

01 / Writing down the ideas

I used to write only when an idea came to me. When nothing appeared, I felt stuck before I even began. Then I learned that Sam Altman, CEO of OpenAI, carries a small notebook to capture ideas the moment they surface. It keeps his thoughts organized and easy to revisit.

I began doing the same. I collect ideas from books, articles, podcasts, or anything that sparks curiosity. Whether it’s about writing, leadership, or technology, I write it in a notebook I carry everywhere. On days when my mind feels empty, I flip through the pages and often find a spark to begin with.

02 / Asking for support

Trying to solve every creative challenge alone can be tiring. When I’m stuck or need direction, I reach out to my leader for her insight. She often reminds me that any idea worth keeping must have a clear purpose. It should solve a problem, shape how people see things, and guide them toward a decision.

To keep my perspective open, I talk with colleagues about what they’re reading, how they build ideas, or simply what we are each struggling with. Outside the office, I sometimes call friends from other fields. I enjoy hearing what is happening in their industry and the communication challenges they face. Those conversations often give me new angles to explore.

03 / Taking small breaks

When I finish a task, I stop myself from rushing to the next one. A short pause helps settle my mood. Sometimes I walk to the pantry to brew a cup of coffee or tea. Watching the tea leaves open or bubbles form on fresh coffee slows me down and gives my mind room to breathe. That small moment usually gives me just enough energy for whatever comes next.

04 / Doing creative writing

Sometimes an idea arrives that has nothing to do with company content. A colleague once talked about her love of food—how certain ingredients create distinct flavours and transform when combined. I was drawn to her excitement, so I turned it into a personal essay for my blog or LinkedIn.

Finishing that piece gave me a quiet sense of release. I felt lighter and, in a way, happier because I could finally write out the insight or unease that had been sitting with me. It also brought more creativity back into my corporate work.

According to an article published on the University of Greater Manchester’s website, free writing helps people generate more innovative ideas than those who don’t. This shows that creative writing can be helpful for anyone who wants to tap into a more artistic side or find ideas.

05 / Living the life

I set boundaries for work hours and avoid taking on tasks in the evening or on weekends unless absolutely necessary. After work, I return to hobbies and time with family. I try to live in a way that keeps my “jar of insights” full. Keeping work and home separate helps me return the next day with a clearer mind—and often with better ideas.

These habits do not remove the repetition that comes with corporate writing, but they help me stay motivated and creative. They remind me that consistency does not come from waiting for inspiration. It grows from small, steady practices that keep the spark alive.

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Letter from Our Co-Founder | B/NDL Studios

The CGF Model was born from years of practice – in journalism, in business strategy, in training – and from a belief that communication is never a soft skill.

Nia Janiar

She is the Lead Writer at B/NDL Studios, bringing versatility to her craft—whether it's social posts, articles, or reports.