The CGF Workshop:
Clarity, Structure, and Precision in Strategic Business Writing
Public Workshop Syllabus 2025
Workshop Date: Wednesday, June 25, 2025
Format: In-person
Duration: 5 hours | 10 AM - 4 PM
Investment Fee
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IDR 1,850,000 (Self-Funded)
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IDR 2,100,000 (Corporate-Sponsored)
Location: JP Live! Space
Address: The Jakarta Post Building 5th Floor, Jl. Palmerah Barat No 142-143, Jakarta 10270
💼 Workshop Brief
Effective communication isn’t just about writing well — it’s about thinking clearly, structuring deliberately, and speaking with purpose.
This workshop introduces The CommonGround Framework™ (or The CGF Model), a powerful model built on over a decade of experience in helping professionals rethink how they communicate — across emails, presentations, reports, or even social media posts.
Whether you're in business, creative work, or public service, this training helps you sharpen how you observe, listen, and express.
🚀 About the CGF Model
The CommonGround Framework™ (or The CGF Model) is a communication framework based on foundational cognitive processes: context, comprehension, and precision. This model for the three cognitive pillars and how they interact with each other was developed and designed by B/NDL Studios, a member of The Jakarta Post Group.
The CGF Model is a registered trademark that grounds all of our communication training programs and is applicable to all communication outputs. Instead of teaching formulaic writing outputs, the CGF Model trains professionals in cognitive mechanics that go beyond techniques and best practice, and instead focuses on a targeted thinking model that applies universally, whether in reports, data selections, presentation structures, emails, or other content.
More than just an adjustment to our previous learning models, the CGF Model is a paradigm shift in how communication is taught and mastered.
Documentation by B/NDL Studios
🎯 Learning Goals
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Recognize and correct common breakdowns in communication by identifying misalignment between intention, message, and audience.
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Apply the CGF Model (Clarity, Structure, Articulation) to craft messages and communication outputs that are precise, organized, and impactful across personal and professional platforms.
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Develop a communication instinct that enables you to observe, listen, and respond with greater awareness, using The CGF Model as a mental lens for any communication task.
✨ Participation Policy
We are committed to providing a productive and engaging learning environment for all participants.
We kindly request adherence to the participation policy which highlights punctuality, active participation, healthy discussion and for the participants to come prepared to engage with the workshop materials and participate in activities.
This includes completing any pre-workshop assignments and being ready to share ideas and work during the sessions.
📖 Lesson Plan
📍 Chapter One: Ground Zero – Where Communication Fails
We begin by uncovering why communication breaks down even when intentions are good. Through real world examples and analysis, we introduce Aristotle’s Triangle and explore how even the smallest misalignments between speaker, message, and audience can derail clarity.
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Understand Aristotle’s Triangle: speaker, message, audience
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Understand how emotional and cognitive noise can blur communication goals
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Understand the triangle of intention → message → audience
📍 Chapter Two: Thinking in CGF Model
We introduce The CGF Model, focusing on three interlocking core pillars of effective communication.
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Clarity: Understand the role of intent behind a communication message and identify the possible barriers; and reframe a difficult message.
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Structure: Learn how to structure ideas and information to guide perception; and identify structural flaws.
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Articulation: Understand how word choice, tone, pacing, and platform can shape trust; and develop an audience-centric style.
📍 Chapter Three: Communication in Motion
This is where it all comes together. Participants will write documents and apply The CGF Model in their real-case communication.
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Observe → Interpret → Compose → Refine
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Applying The CGF Model in real-time to create meaning, not just content
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Making clarity sharper, structure stronger, tone smarter
👨🏻🎓 Who Should Join
Professionals, creatives, early and mid-career communicators, or anyone who:
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Struggles to get their ideas across clearly
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Wants to strengthen how they write and present with confidence and across platforms
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Is looking for a thinking model that applies beyond just writing “tips”
📎 Materials and Resources
Several materials and resources will be provided, such as:
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Learning material handouts
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Working samples handouts
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Working sheets (where applicable)
Registration Form
Thank you for your interest in our workshop. Please complete all the necessary details and attach your payment receipt.
Terms & Conditions
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Pricing Policy
B/NDL Studios applies a differentiated pricing structure: Self-Funded (IDR 1,850,000) and Corporate-Sponsored (IDR 2,100,000).
The Corporate-Sponsored rate reflects additional administrative processes, such as invoicing, payment terms, and coordination with company representatives.
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Payment Terms
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Self-Funded: Full payment is required in advance to confirm registration. Registrants are required to attach the payment receipt in the registration form.
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Corporate-Sponsored: If you select Corporate-Sponsored during registration, our consultant will contact you shortly after submission to arrange payment and invoicing. Registration is confirmed only upon payment approval from the company.
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Withdrawal and Refund Policy
To be eligible for a refund, a withdrawal request must be submitted in writing at least 7 (seven) working days before the class starts.
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Partial Refunds
Withdrawal requests submitted less than 7 (seven) working days before the class starts will result in a 50% refund.
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Notification
All withdrawal requests must be sent via email to learning@bndlstudios.co.
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Class Postponement or Cancellation
If the class is postponed or cancelled due to low enrollment or unforeseen circumstances, a full refund will be issued.
Once you have completed your registration process, our team will contact you. We are so excited to have you at the workshop!
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